23 – 29 January 2017

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Gong Xi Fa Cai!!

It is the Year of the “Fire” Rooster! What a significant poultry:

The Rooster – no wonder the Rooster is considered to have a strong sense of timekeeping – it “cock-a-doodles” and wakens everyone up, right at the start of dawn!

The Mother Hen – very hardworking, resourceful, courageous and multi talented. The Chook is an active, outspoken, frank and more importantly, a loyal individual. Even in later years, as a “Boiler Chook”, it is “sweet” and precious!

The Chick – keeps healthy, especially by the Mother, the young “Spring Chicken” is active and enjoy sports and seldom gets sick.

With such characteristics, no wonder the Rooster/Chicken are very confident and make their careers a priority in their lives and deal with a variety of jobs. They make devoted friends, always keeping their promises and are true to their word. They achieve success by leading a team.

The Year of the Fire Rooster is a period when the fiery temperament of the Rooster is expected to infuse more enthusiasm and energy into our activities, increasing challenges and hopes for better prospects for everyone, shinning like a bright star in the dark sky, bringing hope and transformation to those who know how to act harmoniously around prevailing circumstances.

“Hope rises like a phoenix from the ashes of shattered dreams” – as the legend goes, when the phoenix resurrects from the flames, clothed in nothing but her strength, she is even more beautiful than before.

This year’s Festival in Chinatown reflects this sentiment to all who visit and to all who have supported this auspicious event.

We would like to thank the City of Melbourne in approving and endorsing the Melbourne Dai Loong Association as the official Organiser of the 2017 Melbourne Chinatown Chinese New Year celebrations again. The support from Melbourne City Council is very much appreciated. We would also like to thank the Victorian Multicultural Commission for supporting our Organisation. It gives us the vision to grow this celebration in Melbourne Chinatown to become a Major Event in the City of Melbourne.

Now, here I am, “crowing” and I wish you Happiness, Prosperity, Safety and Good Health in the Year of the Rooster and in the years to come.

Kung Hei Fatt Choi / Gong Xi Fa Cai

Miss Tow-Eng Lim JP

Melbourne Dai Loong Association Inc.



dannyOnce again, the businesses of Melbourne’s Chinatown Precinct Association Inc. are pleased to be involved with Melbourne Dai Loong in putting together this year’s Chinese New Year Festival in Melbourne Chinatown, one of the top 5 most popularly visited tourist destination in Victoria.

As we celebrate the Year of the “Fire” Rooster, we look forward to a safe, delightful and excellent year ahead. Those born in 2017 (and 1957 – a cycle of 60 years) are considered trustworthy, with a strong sense of timekeeping and responsibility at work. The year 2017 is a year dominated by the orientation towards progress, honour and maximum integrity. Amongst the choice of careers for Roosters are Restaurant Owners, Hairdressers, Public Relations Officers, Surgeons, etc.

Be motivated by the Rooster – be active, be surrounded by others, whether at a party or just a social gathering, in Chinatown, of course. Our Association Members within the Precinct welcome you to experience Chinatown’s warm hospitality and discover the many special cultural and culinary activities that are taking place during this festive time.

Enjoy the ambience created by the new lanterns installed in Chinatown by the City of Melbourne and take part in the excitement of the Dragon Parade and Lion Dances who bless the hundreds of businesses around Chinese New Year period.May you all have a Healthy and Prosperous Year of the Rooster.

Kung Hei Fatt Choi – Guo Nian Hao.

Danny Doon JP

Chinatown Precinct Association Inc.